E. Tautz is the ready-to-wear range of the Savile Row tailor Norton & Sons. The brand was bought by Norton & Sons in the 1930s and lived as a set of deeds in a back-room trunk, until it was resurrected in 2009 by current guv'nor Patrick Grant.
They originally supplied sporting and military goods to the royalty and the nobility of the time, as well as celebrities, luminaries, nobility and politicians, such as Winston Churchill, Cary Grant, David Niven and many other prominent figures.
Creating the world of Tautz man
Working closely with Moving Brands, Patrick played upon the naturally rich and inspirational heritage of E. Tautz and set an updated logotype and colour direction. The new line was born, priding itself on sourcing local fibres to provide quality casual clothing for the modern discerning gentleman.
Getting our hands dirty to define the brand
With little or no web presence and a very tight budget, we developed the site over five days in an unused room at the Collective offices – plundering the local art shop for as much Tautz yellow paints as possible, working with photographer Jon Challicom to help us create a beautiful diorama story of the brand and its illustrious history.
Now, 7 years later, E. Tautz is an an established and thriving British fashion brand.
Agency – Collective
Creative Director — Owen Roberts
Art Director / Copywriter — Murray Allan
Photography – Jon Challicom