Bowers & Wilkins – Hear True
Think
you know Engineering?
Think you know Engineering?
Think you know Engineering?
For the second installment of Bowers & Wilkins 'Hear True' campaign, we enlisted the help of London-based Jazz, Hip-hop and Neo-Soul legend Moses Boyd.
As part of the collective who sprung London's jazz scene back into the world limelight, Moses is a hugely accomplished musician and producer. This made him the perfect choice for Bowers & Wilkins brand new, top-of-the-range Px8 over-ear headphones. Through a series of interviews and shoots we created a launch calendar that rolled for six months, each post touched on his influences, and the authenticity that goes into his music and his collaboration with other artists.
In collaboration with EngineeringUK and industry partners, we created the #ThisIsEngineering campaign for the Royal Academy of Engineering.
As part of the fourth season of activity for the Academy, we chose to shift the focus towards the sheer breadth that Engineering covers, and how it can take you into any walk of life – from bath bombs to boxing to bass bins to bionics. This enabled us to plunder even more of the fantastic footage captured on the shoots with each Engineer we've met on our journey so far – and to continue to challenge perceptions.
In collaboration with EngineeringUK and industry partners, we created the #ThisIsEngineering campaign for the Royal Academy of Engineering.
As part of the fourth season of activity for the Academy, we chose to shift the focus towards the sheer breadth that Engineering covers, and how it can take you into any walk of life – from bath bombs to boxing to bass bins to bionics. This enabled us to plunder even more of the fantastic footage captured on the shoots with each Engineer we've met on our journey so far – and to continue to challenge perceptions.
In collaboration with EngineeringUK and industry partners, we created the #ThisIsEngineering campaign for the Royal Academy of Engineering.
As part of the fourth season of activity for the Academy, we chose to shift the focus towards the sheer breadth that Engineering covers, and how it can take you into any walk of life – from bath bombs to boxing to bass bins to bionics. This enabled us to plunder even more of the fantastic footage captured on the shoots with each Engineer we've met on our journey so far – and to continue to challenge perceptions.
SOUND AS THE
ARTIST INTENDED
B&W Px8s deliver studio-level quality that puts nothing between the listener and the recorded music. We were looking to find an audience of young, pro-level consumers who care deeply about what goes into the music they love, so we worked with Moses Boyd at Sleeper Studios where he has frequently recorded throughout his meteroic rise to fame – building true authentic sound in from the ground up.
I just like to hear stuff that's real.
Real and raw.
MOSES BOYD
QUALITY IN DETAIL
We also faithfully recreated both colourways of Bowers & Wilkins Px8 headphones in CGI so that the beautiful kit could extend into social feeds, e-commerce spaces and across all of B&W's owned platforms. Positioning them in empty space allowed for us to travel around them to show off the new materials, advanced technological features and highly engineered design and craft of the units themselves.
TEAM
Agency – Grey London
Creative Director — Murray Allan
Creative Director – Jesse Little
Creative — Naomi Taylor
Production – The Associates, GPS & Pics