As much as I tend to avoid sweeping generalisations, I think it is fair to say that the Irish people love a good story, especially one that tugs on the old heart-strings. Vodafone Ireland's pride in creating meaningful human connections gave us the perfect starting point for this relatable tale that everyone can identify with.
As our central character starts his trepidatious first days at a new school, we can show the full range of the provider's versatile parental controls. Vodafone Secure Net not only protects him from digital malware, but swiftly gets out of the way so that he can make a true connection IRL, as the kids say.
Thanks to the brilliant James Rouse @ Biscuit Filmworks for bringing the story to life.
As much as I tend to avoid sweeping generalisations, I think it is fair to say that the Irish people love a good story, especially one that tugs on the old heart-strings. Vodafone Ireland's pride in creating meaningful human connections gave us the perfect starting point for this relatable tale that everyone can indentify with.
As our central character starts his trepidatious first days at a new school, we can show the full range of the provider's versatile parental controls. Vodafone Secure Net not only protects him from digital malware, but swiftly gets out of the way so that he can make a true connection IRL, as the kids say.
Thanks to the brilliant James Rouse @ Biscuit Filmworks for bringing the story to life.
TEAM & AWARDS
Agency — Grey London
Group Creative Directors — Pedro Rosa & Roberto Kilciauskas
Creative Director— Murray Allan
Creative — Flora German
Creative — Shivani Patel
Director — James Rouse
Creative Circle UK - Silver Film Craft Best Performance
Creative Circle UK - Silver Film Craft Best Casting
British Arrows - 2x Nominations
D&Ad - Shortlist Casting (Children)
Creativity “Editor’s Pick”
Shots “A moving reminder to safeguard your kids.”
David Reviews "5 Stars"
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