For the second installment of Bowers & Wilkins 'Hear True' campaign, we enlisted the help of London-based Jazz, Hip-hop and Neo-Soul legend Moses Boyd.
As part of the collective who sprung London's jazz scene back into the limelight, Moses is a hugely accomplished musician and producer. This made him the perfect choice for Bowers & Wilkins brand new, top-of-the-range Px8 over-ear headphones. Through a series of interviews and shoots we created a six month launch calendar, with each post touching on the influences, process, and the authenticity that goes into his music – making him the ideal partner for B&W.
For the second installment of Bowers & Wilkins 'Hear True' campaign, we enlisted the help of London-based Jazz, Hip-hop and Neo-Soul legend Moses Boyd.
As part of the collective who sprung London's jazz scene back into the world limelight, Moses is a hugely accomplished musician and producer. This made him the perfect choice for Bowers & Wilkins brand new, top-of-the-range Px8 over-ear headphones. Through a series of interviews and shoots we created a launch calendar that rolled for six months, each post touched on his influences, and the authenticity that goes into his music and his collaboration with other artists.
For the second installment of Bowers & Wilkins 'Hear True' campaign, we enlisted the help of London-based Jazz, Hip-hop and Neo-Soul legend Moses Boyd.
As part of the collective who sprung London's jazz scene back into the world limelight, Moses is a hugely accomplished musician and producer. This made him the perfect choice for Bowers & Wilkins brand new, top-of-the-range Px8 over-ear headphones. Through a series of interviews and shoots we created a launch calendar that rolled for six months, each post touched on his influences, and the authenticity that goes into his music and his collaboration with other artists.
For the second installment of Bowers & Wilkins 'Hear True' campaign, we enlisted the help of London-based Jazz, Hip-hop and Neo-Soul legend Moses Boyd.
As part of the collective who sprung London's jazz scene back into the world limelight, Moses is a hugely accomplished musician and producer. This made him the perfect choice for Bowers & Wilkins brand new, top-of-the-range Px8 over-ear headphones. Through a series of interviews and shoots we created a launch calendar that rolled for six months, each post touched on his influences, and the authenticity that goes into his music and his collaboration with other artists.
B&W Px8s deliver studio-level quality that puts nothing between the listener and the recorded music. We were looking to find an audience of young, pro-level consumers who care deeply about what goes into the music they love, so we worked with Moses Boyd at Sleeper Studios where he has frequently recorded throughout his meteroic rise to fame – building true authentic sound in from the ground up.
I just like to hear stuff that's real.
Real and raw.
MOSES BOYD
We also faithfully recreated both colourways of Bowers & Wilkins Px8 headphones in CGI so that the beautiful kit could extend into social feeds, e-commerce spaces and across all of B&W's owned platforms. Positioning them in empty space allowed for us to travel around them to show off the new materials, advanced technological features and highly engineered design and craft of the units themselves.
TEAM
Agency – Grey London
Creative Director — Murray Allan
Creative Director – Jesse Little
Creative — Naomi Taylor
Production – The Associates, GPS & Pics
Or jump right into another
Bowers & Wilkins Px8 – Moses BoydSocial Content
Bowers & Wilkins Px7 – Wolf AliceSocial Content
HSBC Global Private Banking (Passworded)Brand, Print, Static & Digital, Social,
Canon SkijoringTVC (Cinema) & Social Content
Nespresso x VICEBroadcast TV & Social Content
Think You Know Engineering? (RAE)Social Content
Starbucks GardenExperiential & Social Content
Wimbledon Poster 2017OOH, Social
Capital One WembleyStatic & Digital OOH, Social, Experiential