Bowers & Wilkins
Hear True

Bowers & Wilkins Hear True

Bowers & Wilkins
Hear True

For the first installment of Bowers & Wilkins 'Hear True' campaign, we enlisted the help of Mercury Music Prize-winners Wolf Alice.

As a female-led pop/rock band who care passionately about their sound, they were perfect casting to showcase the launch of Bowers & Wilkins Px7 series 2 over-ear headphones. Timed to coincide with their appearance on the Pyramid stage at Glastonbury, we launched a series of interviews, static and moving image content series' that kept the product launch calendar rolling for six months – each post diving deeper into the provenance and authenticity of both their and Bowers & Wilkins sound alike.

For the first installment of Bowers & Wilkins 'Hear True' campaign, we enlisted the help of Mercury Music Prize-winners Wolf Alice.

As a female-led pop/rock band soon to be playing the Pyramid stage at Glastonbury, they were perfect casting to showcase the launch of Bowers & Wilkins series 2 version of the over-ear Px7 headphones. Some of the best audio accessories on the market. Through a series of interviews, and a static and moving image shoot, we created a launch calendar that rolled for six months, with each post touching on the authenticity that goes into their music, and the authenticity in sound that they expect to hear from B&W and the music that influences them.

For the first installment of Bowers & Wilkins 'Hear True' campaign, we enlisted the help of Mercury Music Prize-winners Wolf Alice.

As a female-led pop/rock band soon to be playing the Pyramid stage at Glastonbury, they were perfect casting to showcase the launch of Bowers & Wilkins series 2 version of the over-ear Px7 headphones. Some of the best audio accessories on the market. Through a series of interviews, and a static and moving image shoot, we created a launch calendar that rolled for six months, with each post touching on the authenticity that goes into their music, and the authenticity in sound that they expect to hear from B&W and the music that influences them.

For the first installment of Bowers & Wilkins 'Hear True' campaign, we enlisted the help of Mercury Music Prize-winners Wolf Alice.

As a female-led pop/rock band soon to be playing the Pyramid stage at Glastonbury, they were perfect casting to showcase the launch of Bowers & Wilkins series 2 version of the over-ear Px7 headphones. Some of the best audio accessories on the market. Through a series of interviews, and a static and moving image shoot, we created a launch calendar that rolled for six months, with each post touching on the authenticity that goes into their music, and the authenticity in sound that they expect to hear from B&W and the music that influences them.

SOUND AS THE
ARTIST INTENDED

B&W Px7s deliver quality that puts nothing between the listener and the recorded music. We were looking for younger, pop-conscious listeners to experience them, so we worked with Wolf Alice at Livingston Studios where they recorded early in their career – building true authentic sound in from the ground up.

I'm given the chance
to materialise an idea,
or a feeling.

ELLIE ROWSELL, WOLF ALICE

QUALITY IN DETAIL

We also faithfully recreated each colourway of Bowers & Wilkins Px7 S2 headphones in CGI so that the beautiful kit could extend into social feeds, e-commerce spaces and across all of B&W's owned platforms. Positioning them in empty space allowed for us to travel around them to show off the new materials, advanced technological features and highly engineered design and craft of the units themselves.

TEAM

Agency – Grey London
Creative Director — Murray Allan
Creative Director – Jesse Little
Creative — Naomi Taylor
Production – The Associates, GPS & Pics