I'm Murray. A senior creative. A strategically-led conceptual thinker and pitch-winning deck-wrangler. A technologist, script-writer, prompt engineer, D&Ad mentor, presenter, a DEI and ERG lead. I've done some award-winning CD-ing too. I'm a spare-time videographer and audio producer, and I'm a modular synthesizer geek with analog bells on. Here's my email, and here's all the work. In the meantime, have a look at a few bits that I've been up to.
BOWERS & WILKINS.
HEAR TRUE.
In a world where Gen Z value authenticity more than anything, and the battleground for headphones is led the very people who make the phone in your hand, what do you do? Lean in. In this social-first campaign, you can hear what authenticity means to Mercury prize-winning band Wolf Alice and new jazz and soul legend Moses Boyd, and understand why Bowers & Wilkins specialise in bringing music to your ears exactly as the artist intended.
CANON. COME AND SEE.
There's no point waving your phone around in the Antartic tundra. It'll shut down in five minutes and give you the first 'This phone is too cold' warning you've ever seen. Canon's dedicated camera technology is different though, with high-speed and low light capabilities even in the harshest environments. We had fun bringing it to life in this unusual glimpse of a struggle at the frozen edges of humanity, It all started with a simple Instagram brief too.
ROYAL ACADEMY OF ENGINEERING
How do you give a rallying cry to young, eager STEM students who don't yet know the pathways that may transform their futures? By making it look gorgeous of course, and slicing it up into snackable chunks for their fast-moving feeds. We met video colourists, VR pioneers, Aston Martin engineers and earthquakes recovery teams on our quest to to show how advanced thinking and applied engineering is the true backbone of our world today.
HSBC
Finally, HSBC, who I was lucky enough to work as Global Creative Director on for three years. A vast and sprawling global financial behemoth, who for some is the bank their your pocket as a they launch their start-up, for others an Asset Management Group, others still a mortage advicser, also a card that is accepted in over 120 countries so the perfect travel companion, and and... well you get the picture. A truly global bank.