Canon
Skijoring
Photoshoot
Canon
Skijoring
Photoshoot
Canon
Skijoring
Photoshoot
Canon Skijoring Photoshoot
Canon
Skijoring Photoshoot
To run in tandem with the Canon Skijoring film activity, we brought Skijoring champion Franco Moro’s adventure to life in a series of still photographs. Working with Canon extreme sports ambassador Richard Walch, we ensured that the powerful Canon kit was demonstrated to the very limits of it’s capabilities by capturing the crisp, brutal nature of winter.
These images showcase Canon's professional advantage over speed, durability and performance in low light conditions over the (at that time) ever-growing cameraphone market.
SHOOTING IN 20º BELOW
SHOOTING IN 20º BELOW
SHOOTING IN 20º BELOW
The conditions in Ushuaia, Patagonia were demanding to say the least. The very reason we chose somewhere so extreme to put the Canon equipment to the test. Within minutes our phones had died with a warning that no-one receives... 'Your phone is too cold, please return to a warmer environment to charge it.'
Naturally, Canon professional equipment can deal with all of this. Batteries can't, which is why we traveled at all times with a suitcase of about 80.
PRODUCT SHOOT
PRODUCT SHOOT
PRODUCT SHOOT
Canon's high performance capabilities in low light and extreme conditions were at the root of our campaign. To create one seamless story, we provided a suite of images that extended from the ATL activity through to the product itself in one seamless journey for use across all channels and in-store.
Canon's high performance capabilities in low light and extreme conditions were at the root of our campaign. To create one seamless story, we provided a suite of images that extended from the ATL activity through to the product itself in one seamless journey for use across all channels and in-store.
Canon's high performance capabilities in low light and extreme conditions were at the root of our campaign. To create one seamless story, we provided a suite of images that extended from the ATL activity through to the product itself in one seamless journey for use across all channels and in-store.
TEAM
Agency – JWT
Executive Creative Director — Russell Ramsey
Art Director — Murray Allan
Photographer — Richard Walch
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