Think
you know Engineering?
Think
you know Engineering?
Think you know Engineering?
Think you know Engineering?
In collaboration with EngineeringUK and leading industry partners, we created the #ThisIsEngineering campaign for the Royal Academy of Engineering.
As part of the fourth season of activity for the Academy, we chose to shift the focus towards the sheer breadth that Engineering covers, and how it can take you into any walk of life – from bath bombs to boxing to bass bins to bionics. This enabled us to plunder even more of the fantastic footage captured on the shoots with each Engineer we've met on our journey so far – and to continue to challenge perceptions to entice young people into the field.
In collaboration with EngineeringUK and industry partners, we created the #ThisIsEngineering campaign for the Royal Academy of Engineering.
As part of the fourth season of activity for the Academy, we chose to shift the focus towards the sheer breadth that Engineering covers, and how it can take you into any walk of life – from bath bombs to boxing to bass bins to bionics. This enabled us to plunder even more of the fantastic footage captured on the shoots with each Engineer we've met on our journey so far – and to continue to challenge perceptions.
In collaboration with EngineeringUK and industry partners, we created the #ThisIsEngineering campaign for the Royal Academy of Engineering.
As part of the fourth season of activity for the Academy, we chose to shift the focus towards the sheer breadth that Engineering covers, and how it can take you into any walk of life – from bath bombs to boxing to bass bins to bionics. This enabled us to plunder even more of the fantastic footage captured on the shoots with each Engineer we've met on our journey so far – and to continue to challenge perceptions.
In collaboration with EngineeringUK and industry partners, we created the #ThisIsEngineering campaign for the Royal Academy of Engineering.
As part of the fourth season of activity for the Academy, we chose to shift the focus towards the sheer breadth that Engineering covers, and how it can take you into any walk of life – from bath bombs to boxing to bass bins to bionics. This enabled us to plunder even more of the fantastic footage captured on the shoots with each Engineer we've met on our journey so far – and to continue to challenge perceptions.
EVOLVING THE MESSAGE
As our campaign developed, so did our audience. These films responded to direct data surrounding the Gen-Z audience that were coming through, and whose tastes had changed in the short time since the launch of the campaign in 2017. The results we were receiving were terrific in terms of reach and impact, so we quickly shifted to create two extra films that focused directly on creativity and cause-led benefits to tap into our ever-shifting audience's desires, to inspire a future for them.
TEAM
Agency – Bandstand
Creative Director — Murray Allan
Creative – Louella Minter
Creative — Will Miles
Production – Giant Owl
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