Nespresso
Champions
of Breakfast

Nespresso
Champions
of Breakfast

Nespresso Champions
of Breakfast

Nespresso
Champions
of Breakfast

Champions of Breakfast was a partnership made in heaven between Nespresso and VICE media's i-D magazine section Amuse. It takes a look into the routines of different nationalities and their breakfast habits. From what they eat, how they source and prepare the ingredients, to where, when and why they enjoy breakfast at home – and just how coffee can be an essential part of their ritual.

The people we met are young and influential in their fields – characters that offer a different cultural flavour to their surroundings. Photographer Mustafah Abdulaziz, model Neelam Gill and Biodynamic chef Dylan Watson-Brawn each show us ways that their diversity as characters make them champions of their own breakfast.

Champions of Breakfast is a partnership between Nespresso and VICE media's i-D magazine section Amuse. It takes a look into the routines of different nationalities and their breakfast habits. From what they eat, how they source and prepare the ingredients, to where, when and why they enjoy breakfast at home – and how coffee is an essential part of their ritual.

The people we meet are young and influential in their fields – characters that offer a different cultural flavour to their surroundings. Photographer Mustafah Abdulaziz, model Neelam Gill and Biodynamic chef Dylan Watson-Brawn each show us ways that their diversity as characters make them champions of their own breakfast.

Champions of Breakfast is a partnership between Nespresso and VICE media's i-D magazine section Amuse. It takes a look into the routines of different nationalities and their breakfast habits. From what they eat, how they source and prepare the ingredients, to where, when and why they enjoy breakfast at home – and how coffee is an essential part of their ritual.

The people we meet are young and influential in their fields – characters that offer a different cultural flavour to their surroundings. Photographer Mustafah Abdulaziz, model Neelam Gill and Biodynamic chef Dylan Watson-Brawn each show us ways that their diversity as characters make them champions of their own breakfast.

Mustafah
Mustafah2
Neelam
Neelam2
Dylan
1537459430412-_Biodynamic-Breakfast-Brunch-4
1537459459837-_Biodynamic-Breakfast-Brunch-3
1537459403651-_Biodynamic-Breakfast-Brunch-5
1537459359739-_Biodynamic-Breakfast-Brunch-6
Dylan's Recipe

A NEW AUDIENCE
FOR NESPRESSO

The campaign showcases the different day-to-days of successful real-world Millennial role models. By mixing the sourcing of ingredients with companionship and extraordinary habits we are able to effortlessly blend narratives between work, family, passion and food. Adding interesting substitutions and evolutions of cuisines and routines, we are also able to educate our already refined audience at a peer level.

Of course, no matter what their breakfast, each morning they pair it with one of the 23 Nespresso grand cru variants. It's a foodie coffee-loving paradise.

TEAM

Agency – Ogilvy SocialLab
Creative Director — Mauro Rodriguez
Art Director — Murray Allan
Copywriter — Charlie Gee

Or jump right into another

Vodafone True ConnectionsTVC

Bowers & Wilkins Px8 – Moses BoydSocial Content

Bowers & Wilkins Px7 – Wolf AliceSocial Content

HSBC Global Private Banking (Passworded)Brand, Print, Static & Digital, Social,

Canon SkijoringTVC (Cinema) & Social Content

Braun MQ9 SystemTVC

Glenfiddich DiverTVC

Nespresso x VICEBroadcast TV & Social Content

Think You Know Engineering? (RAE)Social Content

Starbucks GardenExperiential & Social Content

Wimbledon Poster 2017OOH, Social

Capital One WembleyStatic & Digital OOH, Social, Experiential