To run in tandem with the Canon Skijoring film activity, we brought Franco Moro’s adventure to life in a series of still photographs. Working with Richard Walch, one of Canon’s most celebrated ambassadorial sports photographers, we ensured that the powerful Canon equipment was demonstrated to the very limits of it’s capabilities by capturing the crisp, brutal nature of winter.

These showcased Canon's professional advantage over speed, durability and performance in low light conditions over the growing cameraphone market.

Across digital and print by we brought Franco Moro’s adventure to life in a series of still photographs. Working with Richard Walch, one of Canon’s most celebrated ambassadorial sports photographers, we ensured that the powerful Canon equipment was demonstrated to the very limits of it’s capabilities by capturing the crisp, brutal nature of winter. These showcased Canon's professional advantage over speed, durability and performance in low light conditions over the growing cameraphone market.

PRODUCT SHOOT

Canon's high performance capabilities in low light and extreme conditions were at the root of our campaign. To create one seamless story, we provided a suite of images that extended from the ATL activity through to the product itself in one seamless journey for use across all channels and in-store.