Canon: Skijoring

Come and See

To bring the Canon Skijoring campaign to life in print, we wanted to show the other side of Franco Moro – and allow people to see him in his professional capacity – in competition as the reigning (and sixteen time) world skijoring champion. The press and out of home ran ahead of the film, so they worked as a teaser to Skijoring as a sport, and offered a chance for the film to complete the story.


The campaign ran throughout press and OOH across Europe, Africa and the Middle East, and was supported by a full suite of digital media placements and social roll-out worldwide.