TRESemmé

Social Strategy

 

How do we keep our hair 'always on'?

Our brief for TRESemmé was twofold. Firstly, we needed to fulfil an immediate requirement for content that brought the brand and their new products to life more over every social channel. Secondly, we were asked to create a long-running roadmap – a strategic blueprint covering a creative rollout over the coming 12 months, so that our 'recipe' for posts could be handed to anyone coming fresh to it, whether that be agency-side or client-side.

 

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Building a framework for effective posts every time.
 

We needed to distract the 'always primed' assertive young female with timely, relevant, fun, and informative content, so we put forward a thematic platform that mapped perfectly to the Tresemmė product launch calendar, and different stylistic twists that timed perfectly to seasons and events in popular culture.

We demonstrated our creative process to the client – including the different areas of influence, visual styles, and strategic filters we used to generate ideas – in order to create a platform where the content could grow, remain consistent, and increase engagement, and they loved it so much that they've implemented it as their baseline social calendar strategy for subsequent years.

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Tresemme styling gridTresemme styling grid

Agency – Edelman
Art Director — Murray Allan
Copywriter — Charlie Gee