Captain Morgan

Social posts

 

As homage to the 1970s Hustler and Mad Magazine style of advertising – we hooked up with the mind-bogglingly talented Carl Lyons on Captain Morgan to create a series of tongue-in-cheek concept scamps.

In just one furious day of concepting and scamping, we captured how the 1870s 'Captain' might manifest himself in the modern day. Great fun.

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Bringing the posts to life
 

We worked closely with a matte artist to recreate some of the selected concepts and rolled them out through the summer of 2015.

Post copy: Bit coin. #piratespirit

 

Post copy: The Captain strikes again. #piratespirit

 

Post copy: The Captain always packs his own trunks. #piratespirit

 

Post copy: The perfect serve. #piratespirit

 

Agency – Edelman
Art Director — Murray Allan
Copywriter – Charlie Gee
Illustrator – Carl Lyons